Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Tuesday | May 14
REGISTRATION HOURS
Room: JULIUS BALLROOM FOYER
SOLD OUT: ADD-ON EXPERIENCE: MORNING TOUR OF THE ZAPPOS HQ EXPERIENCE
Room: ZAPPOS HQ SHUTTLES DEPART AT 8:30 FROM THE ENTRANCE BY THE COLOSSEUM
Come get a taste of the Zappos brand experience at the company’s corporate campus! Join a guided tour with fellow EMS attendees that brings to life the story of the Zappos brand, culture and campus. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
ADD-ON EXPERIENCE: AXE THROWING EXCURSION
Room: AXE MONKEYS SHUTTLES DEPART AT 9:30 FROM THE ENTRANCE BY THE COLOSSEUM
Axe throwing isn’t just for lumberjacks. Come network with your peers as you learn to throw axes—yes, we said axes. You’ll have a great time competing against other EMS attendees–both men and women–at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
ADD-ON EXPERIENCE: TOPGOLF
Room: TOPGOLF
It’s been called ‘the breath of fresh air’ the game of golf has needed… and we’re taking over six bays at this high-tech driving range experience. Come join fellow EMS attendees for some swings, and most importantly, to just have fun. Includes transportation to and from Topgolf from Caesars. Cost: $100. Limited space is available. Pre-registration required. No walk-ups will be accepted. Shuttles will depart Caesars at 9:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
EMS EXECUTIVE FORUM ON EVENT STRATEGY
Room: OCTAVIUS 1-4
Our pre-conference Executive Forum will bring together the industry’s most innovative brand marketers. You’ll discuss today’s most pressing issues with the brightest marketing minds, trendsetters, and decision makers. The Executive Forum is designed to advance the way organizations approach, develop and execute event strategies.
Separate registration required. Open to brand-side marketers only. Sign up here. Cost: $795 standalone. $395 with EMS.
Separate registration required. Open to brand-side marketers only. Sign up here. Cost: $795 standalone. $395 with EMS.
Presented By:
- Josh Arnold, Experiential Marketing Manager, General Mills
- Bob Bejan, General Manager, Global Events, Production Studios & Marketing Community, Microsoft
- Justin Boone, VP, Creative Strategy, MAS Event + Design
- Alyson Griffin, VP of Marketing, Intel
- Nicola Kastner, Head of Global Event Strategy, SAP
- Kim Kopetz, EVP, Marketing & Strategy, Opus Agency
- Beth Malafa, Head of Global Events, Under Armour
- Leasa Mayer, EVP, Strategic Partnerships, Opus Agency
- Erin McElroy, Program Director of Marketing Innovation, IBM
- Zachary Papale, Global Head of Experiential Marketing & Brand Partnerships, YouTube
- Alex Sapiz, VP, Global Events, Cisco
- Shawn Silverman, SVP, Brand Marketing and Events, Comedy Central/Paramount Network/TV Land
- Jamey Sunshine, Experiential Marketing Team Leader, Nestlé
WORKSHOP: EXPERIENTIAL MARKETING 101
Room: OCTAVIUS 7-11
Back by popular demand after a national tour spanning four cities attended by more than 1,000 marketers—and updated with 100% new case studies—our “intro” class on experiential marketing is designed for up-and-coming event marketers, or those who might be seasoned in other areas of marketing but new to this industry. In this rapid-fire afternoon master class presented by EM editors, attendees will get:
Perspective: Inside the rise of experiential marketing and its role in the 2019 marketing mix
Insights: How top brands and agencies are evolving their event and experiential campaigns
Ideas: Exclusive overviews of experiential strategies, event research and industry trends
Best Practices: What successful experiential brands and event marketers have in common
Check lists: The 16 core types of campaigns, the top KPIs you should be measuring, and more
Trends: The top trends and keywords impacting the industry in 2019
Examples: Steal-worthy ideas from the most expansive case study library on the planet
Peer-to-Peer Advice: Real-time tips and questions answered by a panel of brand-side marketers
Practice: A fun, collaborative workshop exercise designed to reinforce what you’ve learned
Presented By:
- Rachel Boucher, Executive Editor, Event Marketer Magazine
- Jessica Heasley, Content Director, Event Marketer magazine
WORKSHOP: BANDS AND BRANDS: MAKING BEAUTIFUL MUSIC TOGETHER
Room: OCTAVIUS 21-23
There may be no more powerful device in the event marketer’s toolkit than music. It excites a crowd. It stirs emotions. And it creates connections between once-in-a-lifetime moments and your brand. But music partnerships are an increasingly crowded and evolving space to navigate. In this session, we’re turning it up to 11 to give you the tools and insights you need to develop smart and authentic artist partnerships, and use music in highly personalized (and legal) ways across your entire portfolio. You will learn:
How to carve out equity and mind share at today’s hottest music festivals
How to partner creatively and effectively with bands and music artists
How to get song clearances and rights for digital content and live experiences
Insights and advice from some of the leading brand + artist partnerships in the industry
Forecasts on the future of the music business and how it will impact events
Technology tools and trends to help you personalize your events based on musical preferences
Insights from music artists on what makes a brand partnership worthwhile—for them
Presented By:
- Jordan Pollak, SVP, Experiential, Cogent
- Phil Koutsis, Executive Creative Director, We're Magnetic
- Julie Kikla, Director of Strategic Partnerships, PAX Labs
- Jessica Beutler Abel, Senior Director, Growth & Development, G7 Entertainment Marketing
WORKSHOP: CONTENT CREATION BASICS FOR EVENT MARKETERS
Room: OCTAVIUS 14-16
INDUSTRY ON FYRE – HOW CONTENT IS FUELING EXPERIENTIAL MARKETING
A content focused workshop on the intertwined world of events, social, digital, production and the power that permeates it all.
WORKSHOP SCHEDULE
2:30 – IF YOU’RE NOT CREATING CONTENT YOU DON’T EXIST
In the last five years, changes in the way people create, consume and share content has changed the Experiential rulebook. Motive CEO Matt Statman and Motive Made Studios ECD, Greg Hadden present.
2:45 – FIELD REPORTS
A curated field of industry leaders take you step-by-step through some of the most interesting and innovative event-for-content initiatives in the industry. Spinifex CEO, Ben Casey, walks us through one of the most lauded content projects of 2018: Elton John’s “Farewell Yellow Brick Road” Global Launch. Motive GCD, Spencer Trierwiler describes running Mt Dew’s All Star activation – a real time, content generating machine starring Kevin Hart and a cadre of NBA stars. The session is topped off with a surprise guest.
3:20 – FYRE SIDE CHAT WITH SPECIAL GUEST ANDY KING – HOW CONTENT FANNED THE FYRE FESTIVAL PHENOMENON
Easily the most popular character involved in the now-notorious Fyre Festival, events-industry veteran (and human meme) Andy King provides an insider’s view on how content fanned the flames to create one of the most talked about events in a generation.
4:00 – PRIVATE ISLANDS & SAD CHEESE SANDWICHES – EXPERIENTIAL STORYTELLING IN A CONTENT WORLD
We no longer tell stories about an event – we create experiences that tell stories. Greg Hadden proposes why storytelling for events is both a strategic and improvisational art with unique risks and rewards.
4:10 – THE LONG VIEW – EXPERT PANEL
A mix of today’s marketing experts debate how content will continue to affect experiential marketing.
Presented By:
- Brian Martin, SVP, Marketing and Communications, Project
- Hillary Miller, VP Group Account Director, Motive
- Jorge Narvaez, ECD, George P. Johnson
- Matt Statman, Founder and CEO, Motive
- Andy King, FYRE Festival
- Todd Kaplan, Vice President of Marketing, PepsiCo
- Ben Casey, CEO, Spinifex Group
- Mike Cole, VP of Experiential, Motive
- Greg Hadden, ECD, Motive Made Studios
- Brooke Bartlet, VP Digital & Social, Motive
BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE
Room: LEFT MIDDLE OF EXHIBIT HALL
This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine!
The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge!
Go to emsummit.braindate.com to get started.
Need more guidance? Don’t hesitate to reach out: [email protected]
FIRST TIMER ORIENTATION & MIXER
Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
Join other EMS first-timers for a cocktail and an overview focused on the agenda, choosing the right sessions and how to successfully navigate, network and get the most out of EMS.
OPENING RECEPTION
Room: EXHIBIT HALL JULIUS BALLROOM 9-25
It’s the first night of the Summit—a time for mingling, networking and cocktails. The EMS Opening Reception is your chance to reconnect with colleagues and meet new industry peers. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest. Come early and stay late. (Admission to reception included with EMS registration.)
EXECUTIVE FORUM RECEPTION
Room: TRIBUNE
*Exclusive to Executive Forum attendees and guests
MY DRINK JUST WENT VIRAL—HOW TO ENGAGE ANY AUDIENCE WITH ‘BEV-TOP MEDIA’
Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
Hear how to use “beverage-top media” to get any crowd buzzing—from big name consumer brand activations to b-to-b events and trade shows. With flexible app integrations and customized real-time content, Ripples’ innovative technology lets event marketers make an impact with huge DOI (delight on investment). Takes place on the EventTech Village stage in the exhibit hall.
Presented By:
- Yossi Meshulam, CEO, Ripples
TECHTOURS WITH EVENT MARKETER
Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
HOW BETTER EVENT COMMUNICATION LEADS TO BETTER EVENT EXPERIENCES
Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
Learn how better event communication leads to a better overall event experience. Successful experiential events start with effective internal team communications. See how WorkTrips event communication tool enables your sales team to focus on better customer engagements at your events—and your events team to be more strategic, creative and proactive. Takes place on the EventTech Village stage in the exhibit hall.
Presented By:
- Heather Haigler, Cofounder, WorkTrip
TECHTOURS WITH EVENT MARKETER
Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
THE POWER OF AI CHAT: OPEN AN AMAZING MARKETING CHANNEL
Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
Get a practical review of the process and timeline to build an event chatbot (it is weeks, not months), what insights and BPI your chatbot partner should provide—and the questions you should ask any vendor when considering a chatbot. The key focus of this presentation will be showing how innovative companies are integrating chatbots in multiple channels (SMS, on their websites, even in existing apps) to leverage the power of AI. Takes place on the EventTech Village stage in the exhibit hall.
Presented By:
- Chuck Elias, CEO, EventBots by Sciensio
REINVENT HOW YOU DO EVENT MANAGEMENT WITH EVENTBOSS
Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
Learn how the industry’s newest productivity app, EventBoss, is reinventing the way event management gets done by centralizing the planning, management, and analysis of the entire event lifecycle. By handling most field and office tasks right inside of the app, the time spent on event management goes down, the quality of information goes up, and event goals become more achievable. Takes place on the EventTech Village stage in the exhibit hall.
Presented By:
- Chris Habrowski, Director of Operations, eshots
TECHTOURS WITH EVENT MARKETER
Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
ACTIVATION WI-FI: MORE THAN JUST A CONNECTION
Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
The world of event Internet connectivity is changing in realtime and you need to get an update. Come learn about TOURtech's Wi-Fi and Internet connectivity solutions for all experiential marketing activations... and ways to utilize your connectivity to help engage your attendees, and get valuable data and analytics. Takes place on the EventTech Village stage in the exhibit hall.
Presented By:
- Keith Myers, Account Executive, TOURtech
SOLD OUT: EX AWARDS GALA AND AFTER PARTY
Room: OCTAVIUS BALLROOM 24-25 AND FOYER
What started as the Oscars of event marketing has turned into the industry’s Golden Globes–600 of the world’s best marketers get rowdy as they celebrate the best campaigns of the year. Cost: $375 includes dinner, awards program and after-party. Tables of 10 also available. Note that an Ex Award ticket is not included in any attendee/speaker registration and must be purchased separately.
ADD-ON EXPERIENCE: SOULCYCLE GROUP CLASS
Room: WYNN PLAZA: 3131 S LAS VEGAS BLVD, SUITE 207
Get your sweat on while you get to know your fellow EMS attendees at our group SoulCycle class. Additional $55 fee includes one-hour class, Fiji water and shoe rental. Studio is located at Wynn Plaza: 3131 S Las Vegas Blvd, Suite 207. Attendees provide their own transportation. (Spaces are limited. Pre-registration required.)
ADD-ON EXPERIENCE: RETRO VEGAS NIGHT WITH DONNY & MARIE
Room: FLAMINGO LAS VEGAS HOTEL
Grab the sparkliest outfit in the Caesars gift shop and join your fellow EMS attendees on a retro date at one of Las Vegas’ most iconic hotels and Sin City’s most popular shows: Donny & Marie. Tickets: $121. Show starts at 7:30 p.m. at the Flamingo. (Spaces are limited. Pre-registration required.)
Wednesday | May 15
ADD-ON EXPERIENCE: WAKE-UP 5K RUN
Room: MEET JUST OUTSIDE CAESARS MAIN LOBBY BY BELLSTAND
Join other EMS runners for three (or if you want, six) miles of networking. Each morning we will take a jog amid some of Las Vegas’ best run routes. Group stretch in the Caesars Palace lobby at 6:20 a.m.; group leaves at 6:30 a.m. *BONUS! Runners will receive an exclusive EMS Running Club t-shirt with their registration materials. Cost: $10. (Pre-registration required. No walk-ups will be accepted.)
WOMEN IN EVENTS WAKE-UP BOOT CAMP
Room: CAESARS FITNESS CENTER (IN THE QUA SPA ON GROUND LEVEL)
Get your heartrate pumping as start the day off in our first-ever EMS Boot Camp Workout—this high-intensity workout will start with a stretch and then build into a calorie-crushing workout you (and the rest of the EMS ladies) will talk about all day. Pre-registration is required.
BREAKFAST
Room: OCTAVIUS BALLROOM FOYER
Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.
FIRST TIMER ORIENTATION
Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
Join other EMS first-timers for a quick 15-minute overview focused on the agenda, choosing the right sessions and how to successfully navigate, network and get the most out of EMS.
REGISTRATION HOURS
Room: JULIUS BALLROOM FOYER
MERCEDES-BENZ KEYNOTE
Room: OCTAVIUS BALLROOM 24-25
Presented By:
- Monique Harrison, Head of Brand Experience Marketing, Mercedes-Benz USA
BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE
Room: LEFT MIDDLE OF EXHIBIT HALL
This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine!
The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge!
Go to emsummit.braindate.com to get started. Need more guidance? Don’t hesitate to reach out: [email protected]
COFFEE BREAK
Room: EXHIBIT HALL JULIUS BALLROOM 9-25
Grab some java, chat up fellow attendees and meet with the industry’s best experiential partners in the Solutions Center.
EXECUTIVE FORUM STRATEGY LAB MEET-UP: ESPORTS AND WHY YOU SHOULD CARE
Room: TRIBUNE
*Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.
Presented By:
- Brent Koning, FIFA Competitive Gaming Commissioner, Electronic Arts
WHITEBOARD PEER-TO-PEER DISCUSSION: EVENT MEASUREMENT
Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
Presented By:
- Ben Grossman, SVP, Group Strategy Director, Jack Morton Worldwide
2020 FUTURECAST WITH IBM: PREDICTIONS ON THE FUTURE OF EXPERIENCE MARKETING
Room: JULIUS 1-4
We’re living in a digital age that’s driven many consumers to crave analog experiences more than ever. In this session, IBM will give you a taste of the cutting-edge technology that’s infiltrating events today, and the tech that will drive the industry in the future. Then we’ll flip the script and talk about striking the right balance between analog and digital engagements, and how the synergy between the two will become the sweet spot for best-in-class experiences. Get a sneak preview of some of the new IBM technologies you might use someday, like natural language tool Project Debater, and how technology will be leveraged in the future to create more bespoke content and personalized live experiences.
Presented By:
- Erin McElroy, Program Director of Marketing Innovation, IBM
B-TO-B EVENT CONTENT: HOW SAP IS USING CONTENT AND EVENTS TO DRIVE EACH OTHER
Room: JULIUS 6-8
Things are about to get interesting as the worlds of content marketing and event marketing collide and start generating more powerful, targeted and effective integrated marketing campaigns. Step inside SAP’s marketing organization to see how—and why—a world-class brand is ramping up its content and event collaboration. Take a look at an organizational case study on what happens when you break down silos and reengineer your event strategies with content top of mind. Learn how to leverage live events as content generation platforms for the entire marketing mix, and how to create inspired environments that compel attendees to create and share content.
Presented By:
- Johann Wrede, Head of Global Events, SAP
- Nicola Kastner, Head of Global Event Strategy, SAP
EVENTS WITH HEART: INSIDE T-MOBILE’S LAST-MINUTE DECISION TO HOST ITS BIGGEST ANNUAL EVENT IN PUERTO RICO
Room: OCTAVIUS 21-23
Producing a major corporate event on an island still recovering from hurricane devastation would be a daunting proposition for most companies. T-Mobile did it with a sense of style and purpose at its annual Winners Circle event. Follow the T-Mobile team on their journey to take one of their biggest events, touching over 1,500 attendees, to an island that is still recovering from the devastation left by Hurricane Maria in 2017. Learn why producing events on an island (or other remote location) can be an incredibly effective way of localizing an experience, motivating and inspiring employees and giving back to a community in need. Go inside the production story to understand how the team balanced the needs of headline entertainment with the anticipated and unforeseen logistical challenges they encountered. See how CSR components were integrated throughout the show—and why they resonated with attendees
Presented By:
- Morgan Crain, Senior Manager, Rewards and Recognition, T-Mobile USA
- Chuck Santoro, Chief Creative, Proscenium
ACHIEVING ESCAPE VELOCITY - HOW SPLUNK SIMPLIFIED, INNOVATED AND OPTIMIZED THEIR EVENTS
Room: OCTAVIUS 17-19
After being burned by rigid, unreliable event management software, Splunk was tired of saying "It will be better next year." In this practical session, learn how Splunk took the work out of workflows (and every other aspect of event management) and gave attendees a consistent, engaging event experience with a fraction of the effort. Leave with tips and tricks to improve your next event while lowering your stress.
Sponsored by RainFocus
Presented By:
- Sarah Mills, Senior Manager of Event Technology for the Global Event Marketing, Splunk Inc
- Brian Gates, SVP Marketing & Strategy, RainFocus
ADIDAS’ NEXT-GEN ACTION SPORTS EXPERIENCES
Room: OCTAVIUS 7-11
As the kids of the ‘80s and ‘90s age up, brands need to work harder to keep action sports relevant to younger consumers. Go inside the Adidas playbook to see how the brand is leveraging its long heritage in skateboarding to create new contexts and connections with future action sports fans. From recreating Southern California’s iconic Venice Pavilion, to fresh partnerships with hip-hop artists, to brand new proprietary event platforms, learn how Adidas is using live events to energize the maturing action sports space.
Presented By:
- Cullen Poythress, Senior Communications Manager-Action Sports, Adidas
BUILDING FANDOM WITH THE GEN Z AUDIENCE
Room: OCTAVIUS 14-16
Move over Millennials. Gen Z has become the largest single population segment nearing 87 million people and accounting for 26 percent of all people in the U.S., yet many marketers are still struggling to understand this generation. In a world with ever-increasing programming, TV options and other distractions fighting for the eyeballs of Gen Z, Xfinity is connecting young consumers with the content, experiences and events they’re passionate about and building brand love with peer-to-peer initiatives and Gen Z generated social content that drives more than just numbers. In this session, we’ll dive into Gen Z outlining who they are, what they want—and why you should care. We’ll identify best-practices for brands, the “what works” and “the how” of engaging and building fandom with the Gen Z audience.
Presented By:
- Cheri Davies, Senior Director, Acquisition Marketing, Comcast
- Darren Ross, President, Riddle & Bloom
MEGA CASE STUDY: GOOGLE AT CES 2019
Room: OCTAVIUS 1-4
Google’s CES activation, which featured a theme park-style ride, was the most talked-about brand experience at this year’s show. We’ll take you inside the strategic thinking, development process and the logistical hurdles the brand navigated to bring its activation to life. It’s a case study in how industry leaders are reinventing and disrupting experiential marketing to meet today's technological and cultural climate. And as TechCrunch said: "The work and engineering that went into this—and the quality of what they built for something that’ll only be here for a few days—is seriously absurd." Fasten your seatbelts for this one, folks.
Presented By:
- Andrew Rossi, Business Lead, Google Events + Experiences
- Marcelo Alba, Creative Strategy for Events and Experiences, Google Events + Experiences
- Robin Lickliter, Chief Experience Officer, Sparks
HOW MICROSOFT FOSTERS DIVERSITY AND INCLUSION AT EVENTS
Room: JULIUS 1-4
One of the industry’s most pressing issues is also one of the most challenging to navigate. Get a behind-the-scenes look at how Microsoft is refining and prioritizing its diversity practices across its entire organization—and how those practices translate at its events. Learn what steps you can take to build a thoughtful diversity and inclusion program at your organization, how to move your best intentions into action and what common pitfalls to avoid along the way. Walk away with the tools you need to start creating a more inclusive culture and event practice, and then join the conversation for more insights at our diversity and inclusion panel at 11:45.
Presented By:
- Kati Quigley, Senior Director-Marketing Communications, Microsoft
THE ‘CONSUMERIZATION’ OF B-TO-B EVENTS: EXCLUSIVE RESEARCH
Room: JULIUS 6-8
SXSW. Burning Man. Coachella. The world of consumer events is impacting b-to-b events like nothing has in decades—as marketers of business-to-business events recast and reimagine their meetings and conferences as more b-to-c experiences. Get ready: Be the first in the industry to see the results from a historic new survey focused on the emerging “consumerization” of b-to-b events. Hear how marketers are redesigning their b-to-b events as more b-to-c experiences to connect with a new breed of b-to-b event attendees. Get access to data from brand marketers on which elements of their b-to-b events are getting recast as more consumer-esque experiences and see results from a separate survey of b-to-b attendees asking how they themselves would define a killer b-to-b event. Bonus: Only attendees at this session will receive the report's "stat pack" of charts and graphs.
Presented By:
- Michael Hughes, Head of Data & Insights, Event Marketer Magazine
- Marc Herron, Senior VP-Strategy, Sparks
AT&T + ESPORTS: BUILDING HUMAN CONNECTIONS THROUGH NON-TRADITIONAL SPORTS
Room: OCTAVIUS 21-23
Esports is the fastest growing global sports phenomenon in history that marketers might know the least about. In this fireside chat, hear from leaders in this fast-moving space as they share their candid perspective on the nuances of the esports universe: what it is, who participates, why brands are adding esports to their overall sports marketing mix. Learn how AT&T is engaging this massive and growing audience of men and women both on and offline, and what’s required to stay one step ahead of the game with a sport that has invented a new way for fans and athletes (gamers) to play, watch and support their passion.
Presented By:
- Shizuka "Shiz" Suzuki, Sponsorships & Experiential Marketing, AT&T
- Fredda Hurwitz, Chief Strategy & Marketing Officer, RedPeg Marketing
- Naomi Kyle, Actor and Host
AMERICAN EXPRESS’ ‘HUMAN-CENTRIC’ BUSINESS ACTIVATIONS
Room: OCTAVIUS 7-11
To help showcase its exclusive brand offerings and its spirit of best-in-class service, American Express is taking a decidedly human-centric approach to its activations. Case in point: CES 2019, where consumer-friendly creature comforts like charging stations, a lounge, a cookie bar, professional headshots, a sneaker-cleaning station and a hand-massage and phone-cleaning service were just some of the ways the brand connected exhausted attendees—and their emotional needs—with what the brand has to offer. Learn how to identify what your business audience is lacking, and how to match it with the attributes of your brand. Amp up your “emotional IQ” on your b-to-b audiences. Leave with a better understanding of how you can make stronger and more meaningful connections with your business audiences.
Presented By:
- Tracey Shechtman, VP-Global Experiential Marketing, American Express
- Nicole Kaplan, SVP Group Director Business Leadership, Momentum Worldwide
THE DELL GUIDE TO UPGRADING GENERAL SESSIONS AT B-TO-B EVENTS
Room: OCTAVIUS 14-16
General sessions are the staple of most successful conferences, but they are increasingly high-stakes games when it comes to getting—and keeping—the attention of today’s attention-span-challenged attendees. That’s why Dell Technologies approaches every general session with an eye towards reinvention. In this session, you’ll learn what storytelling strategies, content tools and A/V technologies the brand is deploying to enhance its Dell Technologies World keynote experience for more than 13,500 attendees. Learn how to strike the right balance between content, narrative and cutting-edge tech tricks to create a compelling general session that resonates with attendees. Walk away with fresh ideas you can apply to your next general session and a sneak preview of the A/V tools you’ll want at your next show.
Presented By:
- Dan Preiss, Senior Director, Experiential Marketing, Dell Technologies
- Kate Crotty, Director of Production, InVision Communications
UNDER ARMOUR SEMINAR: THE ESSENTIALS OF COLLABORATIVE SPORTS PARTNERSHIPS
Room: OCTAVIUS 1-4
With an industry-leading roster of athlete partnerships and a thriving portfolio of sports activations, Under Armour knows a thing or two about making sports fans brand fans. In this session, we will break down the keys to collaborative sports partnerships—insights that will help you craft the right activation strategies, partnerships and sponsorship deals for your brand. Learn what today’s sports fans crave, and what criteria to use when looking for your own sports partner. Get real-world insights on how to integrate your sports investments across everything from product design to event activation, and how to infuse a level of meaning and purpose into your partnerships.
Presented By:
- Beth Malafa, Head of Global Events, Under Armour
WHITEBOARD: HUMAN-CENTERED DESIGN FOR EVENT MARKETERS
Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
Human Centered Design (HCD) is a framework and methodology that involves using empathy to create products, experiences and services that truly meet the needs of the end-user. Pioneered by IDEO, a design and innovation firm, HCD can be applied towards any type of design, production and creation to strengthen deliverables' usability. This session will break down the HCD process for event marketers and provide actionable tips on applying it to your portfolios moving forward.
Presented By:
- Alaine Newland, Event Producer, GitHub
DIVERSITY AND INCLUSION BEST PRACTICES: PANEL AND DISCUSSION
Room: JULIUS 1-4
Marketers under pressure to find a “token” person for their next panel are missing the point. In this panel, we’ll unpack the tough and thorny questions everyone has about diversity and inclusion: what it really means, how to create authentic and effective inclusion initiatives that foster fair representation across the stage and the entire event organization and what steps to take to foster a culture—and a mandate—of inclusion across your company. Bring your toughest questions and scenarios.
Presented By:
- Kati Quigley, Senior Director-Marketing Communications, Microsoft
- Lori Ann Pope, Head of Event Marketing, Global Small Business Group, Facebook
- Shenique Coston, VP-Experiential, Empire State Development
‘FROM SCRATCH’: HOW TO BUILD A MOBILE TOUR
Room: JULIUS 6-8
In this “from scratch” session, industry experts will take you inside L.L.Bean’s Mobile Pop-Up Shop to show you how to build a mobile tour from the ground up. Get a behind-the-scenes look at the mobile program that generated more than $1 million in sales and sold 2,000 pairs of Bean Boots (you know the ones). Learn how to craft the right strategy and objectives and how to align the production of your mobile experiences with your marketing goals. From budgeting to inclement weather protocols to managing the on-site experience with local staff and brand ambassadors, we break it alllll down into manageable steps you can apply to your own tour.
Presented By:
- Eddie Flaherty, Sr. Experiential Marketing Planner, L.L. Bean
- James Riseborough, CEO, Turtle Transit
6 WAYS TO CREATE MEANINGFUL, PERSONALIZED B-TO-B EXPERIENCES WITH CISCO LIVE!
Room: OCTAVIUS 21-23
Smart b-to-b marketers know that personalization is the key to unlocking deep engagement with b-to-b customers and prospects alike. In this session, you’ll learn how Cisco’s flagship global event, Cisco Live, is leveraging omnichannel marketing, technology and data insights to create meaningful, highly customized experiences before, during and after the event—experiences that drive behavior, surprise and delight customers and create stronger emotional connections to its brand and events. See how you can use persona data and key customer “careabaouts” to craft personalized customer journeys and marketing campaigns that accelerate the buying cycle and drive business impact.
Presented By:
- Casey O'Looney, Senior Manager, Global Marketing, Cisco
NEXT-GEN TECHNOLOGIES THAT TRULY RAISE THE BAR...BUT NOT THE BUDGET (YES, IT'S TRUE!)
Room: OCTAVIUS 17-19
Looking for ways to deliver more “WOW!” at your next event with the same budget as last year? Worried that choosing new technologies is cost prohibitive? Learn how events large and small are using Next Gen tech like bleeding edge LED design, laser projection, inventive LCD solutions, and video mapping on drones to create excitement and engagement . . . all at a realistic cost. Imagine that, new technology that breaks all of the rules…but not the budget. Join WorldStage on a journey into next generation, state-of-the-art technical solutions and possibilities.
Sponsored by World Stage
Presented By:
- Richard Steinau, Senior Vice President, WorldStage, Inc.
THE BUMBLE HIVE: INSIDE THE YEAR’S HOTTEST COLLABORATIVE CO-WORKING POP-UP
Room: OCTAVIUS 7-11
In the gig economy, hip co-working and collaborative spaces are a natural draw. Social networking app Bumble capitalized on the trend with a three-month pop-up activation on Melrose Place, called Bumble Hive LA, where Bumble app users could come to work, mingle, snap head shots and take in panels and talks with experts ranging from Gwyneth Paltrow to Rachel Zoe. In this session, we’ll take you on a tour of the pop-up for a deeper perspective on how the concept of a buzzing bee hive was brought to life using a modern, hexagonal theme and what environmental design strategies were used to create a vibrant space that lived and breathed the brand.
Presented By:
- Sean Florio, Co-Founder & Partner, Manifold
- Kelly Long, Partner, Manifold
- Kate Ward-Walton, Creative Director, Manifold
THE AR + VR FACTOR: HOW TO EFFECTIVELY CREATE IMMERSIVE AND IMPACTFUL EXPERIENCES
Room: OCTAVIUS 14-16
The combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $80 billion in 2020 to $569 billion in 2025, making the AR and VR factor a true reality when it comes to experiential marketing. Get a first-hand experience on how leading brands are leveraging AR and VR to optimize customer interactions that cultivate meaningful data to increase lead generation and drive revenue. Hear experts discuss AR and VR applications being used across a variety of verticals including sports, business, healthcare, gaming, and entertainment.
Presented By:
- Raj Puran, Director of Client VR Business Development & Strategic Partnerships, Intel
- Ashley Crowder, Co-Founder and CEO, VNTANA
MUSIC SPONSORSHIPS: HOW TO PARTNER EFFECTIVELY WITH BANDS AND MUSIC ARTISTS
Room: OCTAVIUS 1-4
Music sponsorships topped $1.5 billion in 2018, making it one of the fastest growing sectors of the industry. Get up to speed on the brand partnership opportunities that span the music industry today and what brands and artists should be looking for in a successful relationship. Get a behind-the-scenes look at several recent Uber campaigns that illustrate the nuances and best practices of today’s modern music sponsorships. Hear expert perspectives on where music sponsorships are going, plus helpful tips on how to engage, where to look for new talent and what you need to know to craft a deal that works for your brand—and the band.
Presented By:
- Zach Zimmerman, Global Business Development Manager, Music and Entertainment, Uber Technologies, Inc.
- Kacie Lehman, SVP Partnerships, MAC Presents
BRAND X LUNCHEON
Room: OCTAVIUS BALLROOM 24-25
Be a part of one of the event industry’s greatest community development programs, the Brand X Challenge coproduced with MAS Event + Design. The national student design competition is produced every four years to raise awareness for the experiential sector among college students. This year more than 250 teams from 100+ colleges and universities signed up to design a mock experiential campaign for Uber. And more than 25 brand-side judges came together to help cultivate the next generation of our industry’s workforce. Come see some of the action from Brand X, get a taste of the submissions and then watch as we present the winning campaign and crown the actual team live on stage. An industry moment that only happens every four years.
BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE
Room: LEFT MIDDLE OF EXHIBIT HALL
This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with.
The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine!
The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge!
Go to emsummit.braindate.com to get started.
Need more guidance? Don’t hesitate to reach out: [email protected]
EXECUTIVE FORUM STRATEGY LAB MEET-UP: IF YOU FURNISH IT, THEY WILL COME: GLOBAL TRENDS IN EVENT LIVING SPACES & DESIGN
Room: TRIBUNE
*Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.
Presented By:
- Kevin Dana, Executive Director of Marketing & Product Development, Cort Trade Show Furnishings
WHITEBOARD PEER-TO-PEER DISCUSSION: MOBILE TOURS AND VEHICLES
Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
Presented By:
- James Riseborough, CEO, Turtle Transit
GURU CHAT: 20x200 FOUNDER JEN BEKMAN
Room: JULIUS 1-4
In this “I/O” (Inside the industry/Outside the industry) chat, brand marketer Kim Whinna Cottrell sits down with 20x200 Founder Jen Bekman to discuss the growing intersection between the art world and the event world. They’ll explore how—and why—gallery-style events are on the rise, and why artists and brands are striking more creative and collaborative partnerships than ever before. Listen in for a candid insider’s perspective on what’s new in the art world and how it will inform live experiences in the years to come.
Presented By:
- Kimberly Whinna Cottrell, Experiential and Content Strategist
- Jen Bekman, Founder, 20x200
EVENT SAFETY AND SECURITY: WHAT YOU NEED TO KNOW NOW
Room: JULIUS 6-8
From weather events to terror events, today’s event marketers are more responsible than ever for their attendees’ health and safety. In this must-attend session, experts will unpack a checklist of action items you can use to make sure your programs are airtight. From proper documentation to venue selection to building a chain of command to screening strategies to hiring the right people, we’ll analyze every moment of the event timeline for its potential risk—and what to do about it. Walk away empowered to create the safety plan you need, plus the contingency insights required to handle the unexpected.
Presented By:
- Steven Adelman, Vice President, Event Safety Alliance
- Steve Lemon, President, Steve Lemon & Associates
HOW TO CREATE SMART, SCALABLE ACTIVATION STRATEGIES
Room: OCTAVIUS 21-23
Sometimes a great activation idea can get in the way of a strategic one. In this session, you will learn how to craft an event strategy that maps your marketing goals to your best activation ideas (and not the other way around). Learn what key questions you should be asking to stay on course as you plan your event. Get better at getting to the “why” of your events, asking smarter and more revealing questions in your RFPs and aligning every piece of your activation to a clear objective. Discover the best ways to scale your strategies and your budgets. Become a master at weaving strategic thinking into everything you do.
Presented By:
- Laura Lovas, Executive Director-Strategic Partnerships & Events, ABC
GAME DESIGN FOR ENGAGEMENT: FROM POP-UPS TO ESCAPE ROOMS
Room: OCTAVIUS 17-19
Learn about the proven methodologies behind driving engagement through play and turn up the dial on interactivity. Presented by the team behind experiences for Intel, Capital One and the FDA, see how we've applied game design and innovative tech to facilitate play in everything from pop-ups and escape rooms, to team building on a global scale.
Sponsored By Immersive Tech
Presented By:
- Adrian Duke, COO, Immersive Tech
THE PEPSI MAX CHALLENGE: HOW TO REBOOT A LEGENDARY CAMPAIGN
Room: OCTAVIUS 14-16
One of the most iconic sampling programs of the past fifty years recently got a high-tech reboot in Europe where cutting-edge sensor technology played a central part in the success of the mobile campaign. See how the live engagement employed leading-edge technology to measure KPIs within the activation, and learn how tour staff continually tweaked the activation based on what the real-time results were telling them. Walk away with a better understanding of how event technologies can give you actionable insights you can use in real time. Plus, strategic tips and insights on bringing an iconic program back to life for modern audiences.
Presented By:
- Tim Oberbauer, Assistant Brand Manager, PepsiCo
- Arkadiusz Radziejewski, Director, B2C Events & Promotions, VOK DAMS Agency for Events & Live-Marketing
POWER PANEL: THE 2019 DREAM TEAM PANEL
Room: OCTAVIUS 1-4
Our March cover story comes alive as our inaugural B-to-B Dream Team comes together to discuss top trends, best practices and the future of the event discipline. Come experience some of the sharpest minds in b-to-b events, hear candid comments on face-to-face marketing and walk away inspired and excited about the future of your events.
Presented By:
- Kelsey Schimmelman, Senior Event Producer, GitHub
- Erin Moore, Manager-Global Convention, Alcon Laboratories Inc
- Nicola Kastner, Head of Global Event Strategy, SAP
- John Heiman, Director-Experiential Marketing, Sprint
- Courtney Hutchison, Director-Experiential Marketing, Zillow
- Adam Charles, Senior Vice President, Operations Client Services, Freeman
Moderated By:
COFFEE BREAK
Room: EXHIBIT HALL JULIUS BALLROOM 9-25
Grab a refreshment, some coffee, chat up fellow attendees and meet with the industry’s best experiential partners in the Solutions Center.
EXECUTIVE FORUM STRATEGY LAB MEET-UP: DIVERSITY & INCLUSION AT EVENTS
Room: TRIBUNE
*Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.
Presented By:
- Ylonda Davis, VP Global Events & Experiences, AnitaB.org
TRANSFORMING A DIGITAL EXPERIENCE INTO A LIVE EVENT WITH THE NEW YORK TIMES
Room: JULIUS 1-4
Digital products and online content create a unique marketing opportunity when it comes to creating face-to-face engagements. In this session we show you how to translate your brand, your digital content and your thought leaders into vibrant centerpieces of live events. From podcasts and social media to blogs and other digital formats, you’ll learn what technologies can help you connect your digital brands and assets IRL for a unifying and memorable experience. See it all in context through several New York Times case studies including the New Work Summit, New Rules Summit, Global Leaders' Collective Inaugural Meeting and more.
Presented By:
- Gwynne Wardrop, Director of Conferences, NYTLive, The New York Times
- Jennifer Kauf, VP-Strategy, FIRST
TRANSFORMING YOUR MOBILE TOUR INTO A SELLING MACHINE WITH ADULT SWIM
Room: JULIUS 6-8
“Rick and Morty” fans are a dedicated bunch, but you don’t have to love the show to appreciate the genius of the Adult Swim show’s nationwide Don’t Even Trip Road Trip featuring the notorious Rickmobile. Step inside this award-winning mobile pop-up shop for a glimpse at how an entertainment franchise used a truck customized to look like the show’s drooling title character to engage thousands of fans—and ultimately sell more than 100,000 pieces of branded merchandise. Learn how to create experiences that are “aggressively authentic” to the brand, how to attract and cultivate fan bases across the country and how to transform a mobile tour into a sales-generating operation. And if you missed it, don’t worry—the Rickmobile will be back on the road in 2019!
Presented By:
- Jim Babcock, VP-Consumer Marketing, Cartoon Network/Adult Swim
- Amy Williams, Executive Producer, The XD Agency
INTERNAL EVENTS: HOW TO TELL (MANY) BRAND STORIES AT ONE EMPLOYEE EVENT
Room: OCTAVIUS 21-23
How do you create a clear and captivating narrative when you have not just one brand story to tell, but more than 30? In this session, learn how Marriott transforms a single internal employee event—its biannual Americas Leadership Summit—into an immersive platform that effectively communicates the unique personalities of 30-plus brands. Get tips on how to distill sub-brand value propositions into a concise, dynamic and entertaining experience that will resonate with attendees. And walk away with a “multi-brand” blueprint you can apply to your own conferences that will help you construct and program your show’s content in a way that makes every brand the star.
Presented By:
- Bruce Starr, Founding Partner, BMF
CREATING BRAND WORLDS: FROM LIVE TO LIFE
Room: OCTAVIUS 17-19
Savvy brands connect with their audiences emotionally by approaching their live events as fully immersive brand worlds. This session will use case studies of events to demonstrate how to build your own brand world. Learn to create real emotion by creating a sense of wellbeing and belonging for attendees. From theme creation through execution, we’ll show you how to engage with all of your attendees’ senses and tie together every detail.
Sponsored By Impact XM
Presented By:
- Benjamin Bothun, Sr. Director Marketing, Impact XM
NBC TREND OF THE YEAR: IMMERSIVE THEATER BRAND ACTIVATIONS
Room: OCTAVIUS 7-11
Theater tricks have always been the signature of great events, but immersing attendees into a story or a scene—complete with actors, sets and elaborate narratives—takes a different strategic approach. Go inside one of the biggest trends of the year with the creative minds that produced them to understand what’s driving the trend and why consumers are craving engagements that scare them, titillate them and ask them to play more than a passive role. See examples of some of the year’s best immersive activations and get expert tips on who to hire (this Is key), how to tease out a storyline appropriate for your brand and how to make a cautious guest feel welcome in an engagement that requires full participation. And… action!
Presented By:
- Josh Randall, Writer / Director, Experiential
- Ashton Cohen-Weingarten, Marketing Associate, Promotion & Partnerships, NBCUniversal
- Matt Ford, Founder, OA Experiential
- Annie Saunders, Writer/Director
BRINGING YOUR BRAND PROMISE TO LIFE THROUGH EVENTS WITH L.L. BEAN
Room: OCTAVIUS 14-16
When research revealed that 95% of people’s time is spent inside, and nearly 50% of it is at the office, L.L. Bean jumped into action with an event strategy that delivered on its unique brand promise. Listen in as the team behind the brand’s “Be an Outsider” campaign breaks down the strategic thinking that ultimately resulted in the first-ever outdoor co-working space. Discover how to best unearth and unleash your brand’s most unique assets. Learn how to be disruptive without losing sight of your brand’s value proposition. Walk away with the insights you need to find new white spaces where your brand can play and make an impact.
Presented By:
- Alicia Durfee, VP, Senior Account Director, Jack Morton Worldwide
- Kelly Warsky, Head of Brand Experience, L.L. Bean
PANEL DISCUSSION: WOMEN IN EVENTS
Room: OCTAVIUS 1-4
A new annual addition to EMS, this candid panel invites some of the industry’s top brand-side women to sound off and weigh in on what’s working, what’s not and what lies ahead for smart, hardworking women in the industry. In this special one-hour super-session, we’ll talk career advancement, salary negotiation, diversity and representation, discrimination and how to craft an event career that puts women on track to earn fair and meaningful leadership positions. Bring your burning questions to this engaging and interactive panel because… we’re going there.
Presented By:
- Beth Malafa, Head of Global Events, Under Armour
- Nicola Kastner, Head of Global Event Strategy, SAP
- Casey O'Looney, Senior Manager, Global Marketing, Cisco
- Kimberly Whinna Cottrell, Experiential and Content Strategist
- Kristine Yapp Jones, Global Event Marketing Lead, Twitter
- Laura Lovas, Executive Director-Strategic Partnerships & Events, ABC
WHITEBOARD PEER-TO-PEER DISCUSSION: CANNABIS MARKETING AND EVENTS
Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
Presented By:
- Jim Baudino, VP Corporate Development, Merry Jane Media
WOMEN IN EVENTS ‘WINE & LEARN’ MIXER
Room: OCTAVIUS BALLROOM
Join us for the return of the always-popular EMS Women in Events, which serves wine, networking—and inspiration with bestselling author Christine Cashen, who reveals top tips and new strategies to achieve the best in your personal and professional life. The author of The Good Stuff: Quips & Tips on Life, Love, Work and Happiness—named a Motivational Book of the Year—will focus on the concept of Carpe Chaos, which is all about seizing time, energy and the reins of your work and home lives. Function open to registered EMS ladies only.
Presented By:
- Christine Cashen, Author, “The Good Stuff: Quips & Tips on Life, Love, Work and Happiness”
J.P. MORGAN’S GUIDE TO BUILDING EVENT KPI PROGRAMS
Room: JULIUS 1-4
Key Performance Indicators can make or break your ability to get event budgets approved year over year. Learn how to break through the marketing jargon and listen in as JPMorgan Chase shares a chapter from its proven playbook on crafting meaningful KPIs for experiential programs. Get an in-depth look at J.P. Morgan’s proprietary “Scorecard,” and learn how the bank develops and deploys its KPIs across its portfolio of events. Discover how to focus on the KPIs that will best support your programs—and your objectives.
Presented By:
- Ariel Johnson Lin, Executive Director, Sports & Entertainment, J.P. Morgan Chase
- Frank Nakano, Managing Director-Sports & Entertainment, J.P. Morgan Chase
- Trish Rexroth, Executive Creative Director, On Board Experiential
NEXT-GEN INTERACTIVES: THE BEST TECH TO BET ON
Room: OCTAVIUS 14-16
From virtual fitting rooms to human remote controls to interactive workouts to AR shopping experiences, get the latest scoop on the technologies and interactive activations that are shaping the industry and moving it forward. Step inside case studies with Anheuser-Busch to see what immersive tech the brand is leveraging to make connections with consumers. Get a sneak preview of the up-and-coming tech tools that will enable smarter and more effective engagements at events. Walk away with a better sense of what cutting-edge interactive technologies to invest in now, and what to keep your eye on in the future.
Presented By:
- Ryan Mortimer, Head of Experiential, Anheuser-Busch Inbev
- Keith Bendes, VP-Brand Partnerships, Float
FIRST TIMER HAPPY HOUR
Room: EXHIBIT HALL JULIUS BALLROOM 9-25
Come get your hang on with fellow “firsties.” Grab a drink and talk up the day, exchange cards. Stroll the Solutions Center.
HAPPY HOUR
Room: EXHIBIT HALL JULIUS BALLROOM 9-25
The EMS happy hour is always a who’s-who of event marketing. Reconnect with old colleagues and meet new peeps—grab a cocktail and enjoy great conversations with your industry peers. Only EMS brings together more than 1,000 elite event marketers at our networking events. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest. This is the last major networking reception of the Summit so don’t miss it. (Admission to included with EMS registration.)
GREAT RESULTS: USING DATA TO IMPROVE YOUR EXPERIENTIAL RESULTS
Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
Learn how leading brands such as BMW, Scotiabank, Porsche, are using data-driven strategies to improve their results at all types of experiential activations. See best technology practices used to drive better customer experience, and maximise conversions - all backed by modern data and analytics.
Presented By:
- Jonah Midanik, CEO, Limelight Platform
TECHTOURS WITH EVENT MARKETER
Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
SIMPLIFYING THE COMPLEX: PROJECTION MAPPING
Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
Projection mapping continues to get more sophisticated, with engineers finding ways to project onto all types of objects, with myriad shapes, using multiple projectors. Running these programs takes care and can easily go awry due to a multitude of factors. See how bluemedia’s proprietary operating system runs these complex programs seamlessly and is controlled from a single iPad. Takes place on the EventTech Village stage in the exhibit hall.
Presented By:
- Paul Whitney, Executive Producer, bluemedia
TECHTOURS WITH EVENT MARKETER
Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
ADD-ON EXPERIENCE: SOULCYCLE GROUP CLASS
Room: WYNN PLAZA: 3131 S LAS VEGAS BLVD, SUITE 207
Get your sweat on while you get to know your fellow EMS attendees at our group SoulCycle class. Additional $55 fee includes one-hour class, Fiji water and shoe rental. Studio is located at Wynn Plaza: 3131 S Las Vegas Blvd, Suite 207. Attendees provide their own transportation. (Spaces are limited. Pre-registration required.)
SOLD OUT: ADD-ON EXPERIENCE: CIRQUE DU SOLEIL THE BEATLES LOVE
Room: THE MIRAGE HOTEL
Cap off a day of learning at EMS with a night of networking and inspiration with the one and only Cirque du Soleil. Set against a soundtrack by The Beatles, LOVE is one of the most highly-rated shows on the strip. Tickets: $121. Show starts at 7:00 p.m. at the Mirage. (Spaces are limited. Pre-registration required.)
ADD-ON EXPERIENCE: WOMEN IN EVENTS SUPPER CLUB
Room: Wheel House at the High Roller Charters Group Entrance at the Linq Promenade:
Our popular national peer-to-peer dinner series for industry women comes to EMS! Join us for a “ladies’ night” full of fun conversations, industry networking and a delicious dinner. Cost: $125 includes dinner and 2 drinks. Dinner will be held at the Wheel House at the Linq: 3535 Las Vegas Blvd S. Seating is limited. (Open to women only. Pre-registration is required, no walk-ups will be accepted).
Thursday | May 16
ADD-ON EXPERIENCE: WAKE-UP 5K RUN
Room: MEET JUST OUTSIDE CAESARS MAIN LOBBY BY BELLSTAND
Join other EMS runners for three (or if you want, six) miles of networking. Each morning we will take a jog amid some of Las Vegas’ best run routes. Group stretch in the Caesars Palace lobby at 6:20 a.m.; group leaves at 6:30 a.m. *BONUS! Runners will receive an exclusive EMS Running Club t-shirt with their registration materials. Cost: $10 (Pre-registration required. No walk-ups will be accepted.)
WOMEN IN EVENTS WAKE-UP BOOT CAMP
Room: CAESARS FITNESS CENTER (IN THE QUA SPA ON GROUND LEVEL)
Get your heartrate pumping as start the day off in our first-ever EMS Boot Camp Workout—this high-intensity workout will start with a stretch and then build into a calorie-crushing workout you (and the rest of the EMS ladies) will talk about all day. Pre-registration is required.
BREAKFAST
Room: OCTAVIUS BALLROOM FOYER
Get up and come on down for some fuel for the day before your morning sessions.
REGISTRATION HOURS
Room: JULIUS BALLROOM FOYER
FACEBOOK KEYNOTE
Room: OCTAVIUS BALLROOM 24-25
Presented By:
- Julie Hogan, Director, Global Face-to-Face Marketing, Facebook
BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE
Room: JUPITER POOL
This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with.
The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine!
The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge!
Go to emsummit.braindate.com to get started.
Need more guidance? Don’t hesitate to reach out: [email protected]
EXECUTIVE FORUM STRATEGY LAB MEET-UP: THE DATA-DRIVEN EVENT: BATTLE-TESTED DATA INSIGHTS FOR EVENT MARKETERS
Room: TRIBUNE
*Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.
Presented By:
- Allie Magyar, CEO, Hubb
GDPR, DATA AND PRIVACY BEST PRACTICES FOR EVENT MARKETERS
Room: JULIUS 1-4
It’s one of the most talked about—and most feared—topics in the event industry right now. General Data Protection Regulation (GDPR) requires that businesses protect the personal data of their customers and consumers. In this session, we will break down GDPR compliance and explain what it means to event marketers doing business in the U.S. and abroad. Learn what measures you need to take to make sure your event programs are compliant, and hear how Microsoft is supporting its global event teams. Get up to speed on the latest data privacy rules and regulations and leave with a checklist of actionable strategies you can deploy right away.
Presented By:
- Iga Kozlowska, Privacy Manager, Microsoft
CANNABIS EVENT PRIMER: EVERYTHING YOU NEED TO KNOW
Room: JULIUS 6-8
With recreational cannabis legalized in 10 states and counting, the estimated $31 billion marijuana market is starting to look like the gold rush days of the post-Prohibition era. Listen in as the leading lifestyle brand in the cannabis space gets you up to speed on the unique activations, the surprising demographics and the burgeoning partnership opportunities available to endemic and mainstream brands alike. Take a tour of top cannabis event programs, get a sneak peek at how brands will be dipping their toes into these uncharted waters and walk away with a firm handle on the regulations, risks and potential rewards.
Presented By:
- Jim Baudino, VP Corporate Development, Merry Jane Media
STORE COMMUNITY EVENTS: LESSONS FROM DICK’S SPORTING GOODS
Room: OCTAVIUS 21-23
With the rise of the digital age, the retail industry relies now, more than ever, on experiential marketing. Go inside Dick’s Sporting Goods’ strategic playbook for a look at how this retail success story is bucking the trend and growing like gangbusters through a thoughtful blend of grand opening celebrations, athlete appearances, mobile tours and community events. Learn how to drive mass community awareness, foot traffic, memorable brand experiences and cultivate loyalty in critical markets for your brand. Walk away with tips you can apply to a wide range of local and national activations.
Presented By:
- Dave Natale, Director, Community Marketing, Dick's Sporting Goods
- Matthew Cox, VP-Sales & Marketing, retailcomm
STOP MEASURING LIKE “MAD MEN” FUTURE-PROOFING THE XM INDUSTRY
Room: OCTAVIUS 17-19
What if you could measure authentic emotional connections between target audience and brand? Emotion metrics that inform strategic brand activations add KEIs (Key Emotional Impacts) to KPIs and improve ROE (Return On Emotional Connection). Learn how to lead with experience strategy to win hearts and minds AND a greater share of wallet.
Sponsored By MMR Live
Presented By:
- Patricia (Tricia) Houston, COO/Founder, MMR Live
GURU CHAT: ORACLE + EXECUTIVE CHEF AMARYLL SCHWERTNER
Room: OCTAVIUS 7-11
In this “I/O” (Inside the industry/Outside the industry) chat, Oracle marketing executive Paul Salinger sits down with star chef Amaryll Schwertner to discuss the growing intersection and commonalities between the culinary world and the event world. They’ll explore how both are uniquely designed to make memories through great experiences, great design, great aesthetics and a passion and desire to combine many elements to create signature moments that appeal to event attendees and restaurant customers alike. Listen in and be inspired by this candid conversation about the evolving—and surprising—ways events and the culinary scene can inform and propel one another’s success.
Presented By:
- Paul Salinger, VP Marketing, Oracle Corporation
- Amaryll Schwertner, Executive Chef, Culinary Star and Restaurant Designer, Bouli Bar and Boulette’s Larder, San Francisco
‘007 ELEMENTS’ CASE STUDY: CREATING CINEMATIC BRAND EXPERIENCES
Room: OCTAVIUS 14-16
James Bond movies are known for their incredible locations—from Canada's natural beauty in the spectacular opening sequence of 1977's "The Spy Who Loved Me," to a colorful Mexico City in 2015's "Spectre." In this session, you’ll travel to the Austrian Alps for a rare behind-the-scenes look at 007 ELEMENTS, the world’s first cinematic brand museum situated in one of the Bond franchise’s most iconic locales—in this case, 9,800 feet above sea level at the peak of Gaislachkogl Mountain in Austria. See how state-of-the-art technology, stark contemporary architecture and a dramatic cinematic soundscapes combine to create a spine-tingling immersion into the world of Bond for fans and visitors. Hear from the creators of this stunning brand environment how it was conceived, built and activated, and learn more about the growing intersection of film, design and technology in branded events. Walk away inspired by the possibilities, and how brands can create one of kind experiences using these tactics, too.
Presented By:
- Tino Schaedler, CDO, Optimist
- Neal Callow, Art Director, EON Productions
TWITTER UNPLUGGED: B-TO-C STRATEGIES FOR B-TO-B EVENTS
Room: OCTAVIUS 1-4
Customers are consumers at the end of the day so it makes good sense that b-to-b events appeal to the b-to-c spirit. Twitter’s event team takes the stage in this candid panel to discuss the way it approaches its b-to-b events, and what inspires its consumer-centric activations. Hear about how the team uses insights from its consumers and their communities to craft activation ideas, and how it Twitter’s global offices serve as inspiration the brand’s lively and modern event environments. Hear first-hand how this team is structured and how it optimizes itself for maximum creativity and productivity.
Presented By:
- Helen Stoddard, Head of Global Events, Twitter
- Kristine Yapp Jones, Global Event Marketing Lead, Twitter
- Patty Kim, Sr. Global Event Marketing Manager, Twitter
COFFEE BREAK
Room: EXHIBIT HALL JULIUS BALLROOM 9-25
Coffee. You know you need it. So come and get it and relive the glory of the previous night’s excursions with your new industry friends.
EXECUTIVE FORUM STRATEGY LAB MEET-UP: HIGH PERFORMING EVENT TEAMS: KEEPING EVENTS IN FRONT OF YOUR CMO
Room: TRIBUNE
*Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.
Presented By:
- Angie Smith, Head of Event Marketing, Atlassian
AGILE EVENT MANAGEMENT TIPS FOR PR ACTIVATIONS: THE BMW VISION iNEXT WORLD FLIGHT
Room: JULIUS 1-4
Go where few PR events have gone before as BMW takes you on its Vision iNEXT World Flight—a one-of-a-kind automotive launch of BMW’s vision of future mobility on board a Lufthansa cargo plane bound for Munich, New York, San Francisco and Beijing. Learn about the brand’s Agile Event Management philosophy and how it enabled the company to seize a press event idea on the fly and bring it to market quickly. Learn how to create an infrastructure in your event organization that allows for agility and action, and how to amplify your PR events in innovative and disruptive ways.
Presented By:
- Ingo Wirth, Head of Corporate Communications for MINI & BMW Motorrad, MINI, BMW Motorrad
- Colja Dams, President/CEO, VOK DAMS Agency for Events & Live-Marketing
HOW TO STAND OUT AT POP CULTURE CONVENTIONS AND EVENTS
Room: JULIUS 6-8
Gamers, movie lovers and comic-book fans are tough but important audiences. In this session we’ll take a closer look at the world of pop culture conventions and events to understand how brands can carve out mind space and brand equity in an incredibly crowded environment. Hear from endemic and non-endemic brands what strategies have worked for them, and what advice they have for anyone just cracking into the scene. Learn what tactics draw and keep crowds and what innovative ideas are changing the landscape at the world’s biggest fan conventions and events.
Presented By:
- Jessica Lewis, Media Lead, Facebook Watch
- Isaac Ugay, VP of Experiential, Fandom
- Ryan Bradley, VP of Digital Marketing, DreamWorks
- Larry Settembrini, VP, ReedPOP
THE NEW SHAREHOLDER MEETING
Room: OCTAVIUS 21-23
Long-running conferences can sometimes run into long-running ruts. Sit down with Walmart’s master of reinvention to learn how his team keeps the brand’s annual Shareholder Meeting current and competitive in an increasingly cluttered space. Learn what engagement strategies and technologies the brand is deploying to enhance the shareholder and employee experience for its 14,000-plus attendees. Get ideas on how to keep your biggest annual events fresh year to year. Bonus: This chat will be just days away from Walmart’s 2019 event, so get ready for a rare preview into what’s on the agenda, and what attendees will be taking about days after the show.
Presented By:
- Shelley Hodgkinson, Senior Director, Shows & Events, Walmart
- David Kenyon, SVP of Production, LEO Events
NAVIGATING THE CONNECTED CONSUMER EXPERIENCE
Room: OCTAVIUS 17-19
Assess the current state of your brand experiences against master frameworks designed by Forrester and McKinsey. By studying the principles that have implemented across almost three dozen Fortune 500 brands including BMW, Allstate and Molson, we’ll reveal which strategies and processes helped those companies succeed with experience marketing, and how you can implement, test and scale their findings and approaches within your organization.
Sponsored By Limelight Platform
Presented By:
- Jonah Midanik, CEO, Limelight Platform
BEST PRACTICES IN SOCCER SPONSORSHIPS AND ACTIVATIONS
Room: OCTAVIUS 7-11
Get ready for what promises to be the “summer of soccer” in 2019. With Major League Soccer heating up, CONCACAF Gold Cup on the horizon and the US Women’s National team primed for another World Cup run, there’s no better time to get involved and learn how to engage the sport’s billions of fans globally. Hear from soccer marketing experts as they discuss the do’s and don’ts of engaging in and around the sport, and its ardent supporters. With the World Cup returning to North America in 2026 hosted by the U.S., Mexico and Canada, now is a great time for brands and marketers to learn how to authentically activate campaigns around soccer—the world’s most popular sport.
Presented By:
- Brian Quarles, Chief Creative Officer, rEvolution
- Brian Beierwaltes, Senior Manager Marketing - Brand Development, Continental Tire
- Adrienne Barber, Vice President, Partnership Marketing, Major League Soccer & Soccer United Marketing
EXECUTIVE FORUM STRATEGY LAB MEET-UP: “DATA GOVERNANCE: GDPR, CCPA, AND OTHER FOUR-LETTER WORDS”
Room: TRIBUNE
*Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.
Presented By:
- Chris Arrendale, Chief Privacy Officer, Trendline Interactive
ZAPPOS KEYNOTE
Room: OCTAVIUS BALLROOM 24-25
Presented By:
- Tyler Williams, Head of Brand Aura Marketing, Zappos
FAMILY-FRIENDLY ACTIVATIONS: EVENTS THAT KIDS CRAVE AND PARENTS LOVE
Room: OCTAVIUS 21-23
Forget everything you know about book signing events. In this session, we take you inside the wildly popular “Diary of a Wimpy Kid” franchise to learn how an innovative eight-city bus tour and trivia show engaged series fans—and their parents—in equal measure. Learn how to craft fun family-friendly event strategies that make getting there worth the effort. Get a better understanding of what drives school-age children to become loyal fans, and what motivates parents to support their kids’ favorite books, characters and products. Get the lowdown on what you need to know to market to kids and families with privacy and appropriate marketing tactics top of mind.
Presented By:
- Melanie Chang, VP-Children's Marketing and Publicity, Abrams
- Josh Kell, Executive Creative Director, Switch
TACTICAL XM SOLUTIONS
Room: OCTAVIUS 17-19
As leaders in Experiential Marketing, we acknowledge engagement is the ultimate connector of a brand. Connecting directly with consumers, utilizing multiple disciplines, makes the difference today. Engaging where they live, work and play on their terms, experiencing your brand, results in a visceral response that delivers quantifiable results. Hear how engagement delivers for brands and how it will deliver for you and your brand too.
SPonsored By Lime Media
Presented By:
- Mr. Heath Hill, President, Lime Media, LLC
RETHINK YOUR COLLABORATIVE PROCESS: WORK THAT MATTERS
Room: OCTAVIUS 7-11
Most experiential programs are case studies in collaboration. But not all collaborative processes generate great work. In this panel discussion, we’ll deconstruct the myths and conventional thinking around the creative process, and discuss how you can begin to rethink and, if necessary, reengineer your process for optimal collaboration and contribution by everyone on the team. Learn new ways to facilitate and then co-create inspired work with your teams and your partners, and what challenges and pitfalls most often thwart great collaborations. Get unique insights on the value of “thinking wrong” and why challenging the status quo can often lead to work that matters.
Presented By:
- Alex Sapiz, VP, Global Events, Cisco
- Greg Galle, Co-Author, “Think Wrong: How to Challenge the Status Quo and Do Work that Matters”
- Suzanne Hanson, Senior Creative Director, George P. Johnson
HEALTH AND WELLNESS ACTIVATIONS: JAYBIRD’S ‘MINDFUL’ NYC MARATHON ACTIVATION
Room: OCTAVIUS 14-16
To give its wireless headphones (designed for athletes) a boost among runners, earbud maker Jaybird created an unexpected three-day activation at the 2018 NYC Marathon that used the power of sound to enhance fitness experiences. Get up to speed on the growing health and wellness space, and see how Jaybird carved out a unique presence, and cultivated brand equity, on one of the sports world’s largest stages. Tour the “hammock forest” and listen in to some of the sounds shared with attendees. Challenger brands, take note—this session is chocked full of insights and ideas for you.
Presented By:
- Jamie Parker, CEO, Jaybird
- Chiara Adin, Co-founder and Chief Creative Officer, N/A Collective
HIGH-TECH EVENTS FOR HIGH-TECH AUDIENCES: THE SAMSUNG DEVELOPER CONFERENCE
Room: OCTAVIUS 1-4
Few event attendees are as tech-savvy as developers. In order to stand out in the increasingly crowded world of developer conferences, Samsung created an event that armed attendees with what they needed to know to stay at the forefront of their own industry. Learn what strategies the team used to engage a wide variety of attendees, including developers, technologists, business leaders, innovators, designers and content creators. Find out how a mix of formats ranging from tech talks to leader panels to hands-on labs to product launches, empowered attendees with the training, practical advice and inspiration they craved. Get a better understanding of what moves and motivates this high-tech audience and how to craft events that can effectively compete for their time, loyalty and attention.
Presented By:
- Erin Behbehani, Senior Account Executive, agencyEA
- Lori Fraleigh, Senior Director, Developer Relations, Samsung Developer Program
ALCON’S TIPS FOR SMARTER DATA COLLECTION—AND DATA ‘ACTION’—STRATEGIES
Room: OCTAVIUS 21-23
Data gives us insights from the past, but can it help us build greater value for the future? That depends on how you use it. Learn how to design a data collection strategy that will inform and enhance your live events and ultimately heighten the experience for your audience. Learn how to uncover a multitude of data points at each stage of your attendee’s on-site experience to help define and impact your event’s success. See real-world case studies that illustrate what data to collect, and how that data can be used to create a more meaningful connection with your attendees.
Presented By:
- Erin Moore, Manager-Global Convention, Alcon Laboratories Inc
- Ken Holsinger, VP-Digital Solutions, Freeman
ENGAGING ELECTRONIC DANCE MUSIC FANS: A BRAND MARKETER’S GUIDE
Room: OCTAVIUS 7-11
Electronic Dance Music, or EDM, is a unique genre that comes to life across dozens of music festivals every year—and it shows no signs of stopping. Get to know this fast-growing music niche a little bit better and learn what makes these beat-loving fans travel and turn out in droves to dance, dance and dance some more. Step inside Corona’s successful EDM strategy for a closer look at how its engaging fans, and hear from industry insiders what turns EDM fans off, what turns them on and how you can engage this vibrant music scene in an authentic way.
Presented By:
- Jared Rampersaud, Music Agent, WME
- Alex Schultz, Director of Marketing, Corona Extra
- Jordan Pollak, SVP, Experiential, Cogent
- Meagan DesChenes, Director of Events, HARD
- Lisa Kocay, Contributing Writer, Forbes Life
Moderated By:
HOW ULTA BEAUTY DESIGNS A PURPOSE-BASED ATTENDEE ENGAGEMENT STRATEGY
Room: OCTAVIUS 14-16
To ensure your events are tied to your critical business objectives, this interactive whiteboard session provides the insights and tools necessary to find the core purpose, or organizing principle, that will power every aspect of your event’s decision-making process. See how, each year, Ulta Beauty defines who to involve in the design process, what business objectives to target, how to measure against them and where the organizing principle plugs into their attendee journey. Join this “purposeful” session and walk away with an actionable design-thinking game plan for your next event.
Presented By:
- Emilie Watrob, Event and Development Manager, Ulta Beauty
- Steve Friedman, Co-Founder and Chief Strategist, CPG Agency
CLOSING GENERAL SESSION: STAYING ON TREND WITH MICHELOB ULTRA
Room: OCTAVIUS 7-11
Grab a Michelob ULTRA and wrap up your EMS experience with a behind-the-scenes look at one of the year’s biggest success stories. As the fasting growing beer brand in the industry for the past four years, Michelob ULTRA is leading the beer category against the trend of declines in Domestic light beer. From launching the first USDA certified organic beer from a major brewer, to creating Team ULTRA at the NYC Marathon, to hosting the first mass meditation at SXSW, Michelob ULTRA is aiming to build meaningful consumer connections by breaking the conventions of health and wellness. Learn how Michelob ULTRA’s use of influencers, partnerships and proprietary experiences are helping to drive the brand’s success.
Presented By:
- Ryan Mortimer, Head of Experiential, Anheuser-Busch Inbev
